“Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.”~ Stephen F. Covey
Corporate Social Responsibility (CSR) is a framework and encompasses not only what companies do with their profits, but also how they make them, effectively. It does not replace your Strategic Planning system, rather it should be integrated into your existing one to address new business opportunities. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental ramifications. CSR also addresses relationships in all key spheres of influence: corporate values, the workplace, the marketplace, the supply chain, the community, and the public policy realm.
CSR is a coordinated and structured approach for business, government and non-profit transformation. It is not a marketing campaign on a “green” product. It is not only a facility’s managers duty, process or procedure. It is not only a Public Relations, Human Resource or Procurement job. It is not only about philanthropy for non-profit organizations. It is not only about community involvement like building a playground for your local park. Rather it is a framework that focuses a lens on the tangible benefits that can be garnered from Sustainability and how company’s work within the sphere of the community. Businesses responsibilities and their roles, throughout the industrialized world, have seen a sharp escalation in the social roles corporations are expected to play.
CSR is also a long-term commitment based on an honest strategic effort, results, best practices and driven by transparency to the public. It is interwoven with business strategies and engages with external organizations. It is about measurable transformation, internally and externally, that extracts tangible benefits. Sustainability is more than platitudes and recycling efforts, for recycling is a beginning. It should be able to show financial benefits directly relating to waste reduction, conservation, improvement of internal processes and engagement with externalities (i.e., NGOs, Governments, Customers, Suppliers, etc.).
This is an excerpt of my new book “Building a Bridge to Benefits”. Publication date is scheduled for November 2013 and is planned to be available on Amazon. More to come …
Jarvis Business Solutions, LLC
Web site: http://www.JarvisBusinessSolutions.com
Lead Smart, Endless Opportunities when Sustainability is driven by Lean Six Sigma