“The best time to plant a tree was 20 years ago. The second best time is now.”
~ Chinese Proverb
Decisions to align executive packages to objectives is not a new idea. However, to illustrate how some companies are seriously taking Sustainability, forward-thinking corporations are doing just that. In January 2014, more than 1600 global business leaders attended Davos 2014 World Economic Forum in Switzerland. The hot topic, ‘doing business the right way’.
A kick-off panel introduced a new and radical strategy on executive packages and aligning efforts to Corporate Social Responsibility (CSR). Panel members included PepsiCo CEO Indra Nooyi and Pricewaterhouse chairman Dennis Nally, both are considered global leaders in promoting Sustainability.
Today, some 269 company’s in the Standard and Poor’s 500 Index are considering implementing some Sustainability measures relating to environmental and social issues. Two examples are: Intel, computer chip maker maker, and Alcoa one of the largest producer of aluminum.
“For sustainable solutions you have to have a responsible private sector,” says Stephan Tanda, top executive of Royal DSM NV(a Dutch-headquartered life and materials science company). “But it’s also good business. We are not philanthropists. We absolutely believe that Sustainability is good for business, otherwise we wouldn’t have that in there.”
To read more about incentives that affect executive behavior, read how the incentives are taken seriously: http://www.bbc.com/capital/story/20140122-the-big-payback
Owners, Executive and other Leaders are investigating a global world concerned about Sustainability, that type of understanding can be difficult to obtain. In early December 2013, I published my second book entitled “Building a Bridge to Benefits”. If you are interested in reading about the book or want to purchase copies today, here is the link to CreateSpace, an Amazon company, go to: Building a Bridge to Benefits – Password: book2013 Discount: A37ZVRKK
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