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“Optimism is a good characteristic, but if carried to an excess, it becomes foolishness. We are prone to speak of the resources of this country as inexhaustible; this is not so.”  ~ Theodore Roosevelt, Seventh Annual Message to Congress, December 3, 1907
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Ethics and Stewardship are the fundamental moral principles that drive and mold your Core Assets. Your internalized ethics and commitment to Stewardship establishes a basis for your corporate culture. That culture provide the corporate guidance, direction and boundaries for acceptable behavior and limits decisions that are consider unethical, irresponsible or illegal in the communities which you operate. As previously discussed, Core Assets are interlinked with your culture and transform those values into actions and results throughout your organization.

Create a Vision, understand the elements and principles of Sustainability and how that would apply to your business. Your business is unique, it may be similar to your competition. Make it distinct and differentiate yourself from the pack. Integrating Sustainability will make your organization truly unique from end-to-end. It will you give you a better perspective, viewed through a lens that includes not only internal viewpoints, but external aspects of outside influences. As a leader of Sustainability you have a unique opportunity to lead your enterprise through a fresh Vision, based on Ethics, that is a Commitment to Sustainability. Your Core Assets will be driven by business values recognizing that Sustainability align to the needs of the present without sacrificing resources for future generation’s needs. It challenges your ideals beyond your brick and mortar walls and it is a role that legacies are made from.

In a real example, IBM reflects this approach. Based on a recent study from IBM, today’s CEOs are “learning while leading”. Of those surveyed, say their organization must exhibit three key characteristics: 61% must be “customer obsessed”, 60% want an “inspirational leadership”, and 58 % want “leadership teaming”. CEOs must differentiate their organizations.[1]
•    Today’s Customers are looking for Sustainability factors in your products.
•    Sustainability is a catalyst to move closer to all externalities and Suppliers would be a good beginning for that innovation.
•    Engage your employees to develop shared values. Allow your organization to collectively develop its core values.

This is an excerpt of my new book “Building a Bridge to Benefits”. Publication date is scheduled for November 2013 and is planned to be available on Amazon. More to come …
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Jarvis Business Solutions, LLC
Contact Information
Email: Ralph.Jarvis@JarvisBusinessSolutions.com
Blog: http://horizons.JarvisBusinessSolutions.com
Web site: http://www.JarvisBusinessSolutions.com
LinkedIn: http://www.linkedin.com/in/corporatesocialresponsibility/

Lead Smart, Endless Opportunities when Sustainability is driven by Lean Six Sigma
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[1] Leading Through Connections 2012 – IBM Corporation, pg. 15, Retrieved: 11 December 2012

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“Coming together is a beginning. Keeping together is progress.
Working together is success.” ~ Henry Ford
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Learning how to adopt Sustainability principles to produce a corporation’s awareness of resource consumption like carbon, water, and electricity in order to run their businesses in compliance with existing laws and regulations is based on “lessons learned”.

Sustainability promotes awareness.
Awareness promotes learning and values.
Learning promotes forward thinking to anticipate the future.

If trends continue, Sustainability will be the new competitive tool for business in the 21st Century. It is an internal, external, and a forward facing conviction that embeds and integrates disruptive business practices and technology. Internally, it coordinates your Core Assets that are based on common values. Externally, it addresses externalities and builds outside relationships with those entities. As for forward facing facet, Sustainability always interacts in a dynamic environmental, economic and social environs. Last, but critical to success, is the evolution of innovation that is designed to fit you business needs. It should continue to adapt and provide services to produce products wanted by your customers and address marketplace opportunities based on Sustainability.

If ethical decision making is not part of your due diligence analysis, it should be. For it can be the bridge from your corporate values to the actual “go-no go” decision for a variety of projects and initiatives. It can help steer efforts into avenues that could otherwise be overlooked. Addressing Sustainability and Stewardship in context of approving funding would help ensure your strategic directions are met and align with other business constraints (i.e., ROI, cost reduction, new product development, etc.).

Understanding ethical standards, consequences in violating standards, and the impact on your core assets can have a positive effect on your corporate culture was implemented and enforced prudently. This regarding those values, can have an  underlying  perception that those values are not genuine. Regular discussion, execution for ethical issues in applying those issues and business cases are helpful in ensuring sustainable development and stewardship.

This is an excerpt of my new book “Building a Bridge to Benefits”. Publication date is scheduled for November 2013 and is planned to be available on Amazon. More to come …
_____________________________________________________________________
Jarvis Business Solutions, LLC
Contact Information
Email: Ralph.Jarvis@JarvisBusinessSolutions.com
Blog: http://horizons.JarvisBusinessSolutions.com
Web site: http://www.JarvisBusinessSolutions.com
LinkedIn: http://www.linkedin.com/in/corporatesocialresponsibility/

Lead Smart, Endless Opportunities when Sustainability is driven by Lean Six Sigma
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