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Posts Tagged ‘Corporate Social Responsibility’

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”  ~ Albert Einstein
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Decisions from executives often set the stage for “next steps” for competitors and advisories from other external sources (i.e. NGOs, The Media, etc.). Actions can be direct and confrontational, they can be provide a collaborative approach to bring parties into discussions, or they can be cleverly diffused by pointing out inaccuracy in an opponent’s bias and misinformation.

In this case, the New York Times (NYT) demonstrates its agenda and continued its campaign against “big business” and in particular, Walmart. Often recognized as an extreme left leaning viewpoint (I have heard people refer to it as the “Daily Worker” or worse). The NYT seldom apologizes for its opinions that are often injected into their daily articles. Only a few decades ago, fact finding and verification used to be instilled in every newspaper as a standard operating procedure. However, today there seems to be a broader latitude for the writer in a recent article criticizing Walmart.

In terms of transparency, the NYT will not be accused of being “fair’ nor “balanced” in their opinions or reporting. For the public at large, I suggest they would consider their writings are often dubious and out of touch with the real world, especially with the public comments shown both on the Walmart blog and LinkedIn.

But what is even more peculiar is that NYT seldom writes about Corporate Social Responsibility, let alone Sustainability. Matt Polsky, senior fellow for sustainability innovation and multidisciplinary thought at Fairleigh Dickinson University’s Institute for Sustainable Enterprise, has written several times in GreenBiz and posed a key question: “Where is sustainability in The New York Times?”. For a good read, please follow this link to his article: http://www.greenbiz.com/blog/2012/09/20/where-sustainability-new-york-times

Obviously, what is printed in the paper is the reflection of the mind set of the values of the enterprise, for they are a business, based on sensationalization, to increase their revenue, not for “truth or a cause”.

David Tovar, Vice President, Walmart Corporate Communications, used the third option to cleverly and clearly point out the inaccuracies of NYT article, “The Corporate Daddy”, and simultaneously protected Walmart’s brand image. His preamble provided the framework. By classifying the article as the “first draft”, Tovar took the high road as the mentor, not a critic. This was a “lesson” for writer and included the bold red letting.

Whether the writer was unaware of Walmart’s commitment to Sustainability, which includes its internal stakeholders, is not obvious. However, Walmart has demonstrated that revenues can increase, costs can decrease, social issues address and environmental issues reduced. They have impacted multiple industries (i.e. beef, fish, gold, diamonds, etc.). Walmart influenced those entire supply chains and encouraged industry certifications to limit over consumption and promote sustainable practices and resources. Their actions have been documented in multiple studies and white papers as to what a very large multinational corporation can accomplish when refocused and aligned to Sustainability principles.

Please take a few minutes and read what “lessons” Tovar wrote and clarified for the NYT. Many people with common business sense will probably applaud this approach. For it provides flexibility and other strategic choices in confronting bias and unfounded accusations. Clever indeed and an approach to emulate: http://blog.walmart.com/fact-check-the-new-york-times-the-corporate-daddy

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Building a bridge to benefits thumbnail

Owners, Executive and other Leaders are investigating a global world concerned about Sustainability, that type of understanding can be difficult to obtain. In early December 2013, I published my second book entitled “Building a Bridge to Benefits”. If you are interested in reading about the book or want to purchase copies today, here is the link to CreateSpace, an Amazon company, go to: Building a Bridge to Benefits –  Password: book2013  Discount: A37ZVRKK
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Contact information and Services
A Certified Sustainability and Quality consultancy
•    Sustainability and Quality Consulting
•    Sustainability and Quality Workshops
•    Sustainability and Quality Speaking Engagements

Jarvis Business Solutions, LLC

Toll Free: (888) 743-3128
Email: Ralph.Jarvis@JarvisBusinessSolutions.com
Web site: http://www.JarvisBusinessSolutions.com

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“The best time to plant a tree was 20 years ago. The second best time is now.”
~ Chinese Proverb
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Decisions to align executive packages to objectives is not a new idea. However, to illustrate how some companies are seriously taking Sustainability, forward-thinking corporations are doing just that. In January 2014, more than 1600 global business leaders attended Davos 2014 World Economic Forum in Switzerland. The hot topic, ‘doing business the right way’.

A kick-off panel introduced a new and radical strategy on executive packages and aligning efforts to Corporate Social Responsibility (CSR). Panel members included PepsiCo CEO Indra Nooyi and Pricewaterhouse chairman Dennis Nally, both are considered global leaders in promoting Sustainability.

Today, some 269 company’s in the Standard and Poor’s 500 Index are considering implementing some Sustainability measures relating to environmental and social issues. Two examples are: Intel, computer chip maker maker, and Alcoa one of the largest producer of aluminum.

“For sustainable solutions you have to have a responsible private sector,” says Stephan Tanda, top executive of Royal DSM NV(a Dutch-headquartered life and materials science company). “But it’s also good business. We are not philanthropists. We absolutely believe that Sustainability is good for business, otherwise we wouldn’t have that in there.”

To read more about incentives that affect executive behavior, read how the incentives are taken seriously: http://www.bbc.com/capital/story/20140122-the-big-payback

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Building a bridge to benefits thumbnail

Owners, Executive and other Leaders are investigating a global world concerned about Sustainability, that type of understanding can be difficult to obtain. In early December 2013, I published my second book entitled “Building a Bridge to Benefits”. If you are interested in reading about the book or want to purchase copies today, here is the link to CreateSpace, an Amazon company, go to: Building a Bridge to Benefits –  Password: book2013  Discount: A37ZVRKK
______________________________________

Contact information and Services
A Certified Sustainability and Quality consultancy
•    Sustainability and Quality Consulting
•    Sustainability and Quality Workshops
•    Sustainability and Quality Speaking Engagements

Jarvis Business Solutions, LLC

Toll Free: (888) 743-3128
Email: Ralph.Jarvis@JarvisBusinessSolutions.com
Web site: http://www.JarvisBusinessSolutions.com

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“I am not a product of my circumstances. I am a product of my decisions.”
~ Stephen Covey
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Decisions, decisions, decisions – and they don’t stop with Sustainability. In fact, they place executives and executive decisions on the carpet each time they make financial corporate decisions. Although the complexity of the enterprise can be simplified, decision-making that considers more than financial consequences can put social and environmental levels in a tug of war – moving away from a financial centric decision to a Sustainability decision that reflects a holistic perspective.

Most of today’s executives were indoctrinated under the economic doctrine of Dr. Milton Friedman. Friedman, who has argued that the primary responsibility of business is to make a profit for its owners, albeit while complying with the law. According to this view, the self-interested actions of millions of participants in free markets will, from a utilitarian perspective, lead to positive outcomes for society. If the operation of the free market cannot solve a social problem, it becomes the responsibility of government, not business, to address the issue.[1]

Friedman also argued against CSR. He believed that management is to make as much money as possible within the limits of the law and ethical customs. He argued that the primary responsibility of business is to make a profit for its owners, albeit while complying with the law. According to Friedman, an agency theory perspective implies that CSR was a misuse of corporate resources that would be better spent on valued-added internal projects or returned to shareholders. It also suggested that CSR was an executive perk, in the sense that managers use CSR to advance their careers or other personal agendas[2]. If the operation of the free market cannot solve a social problem, it becomes the responsibility of government, not business, to address the issue[3].

So why would any executive or owner want to take a journey that could be more complex, filled with harder decisions, juggle the tensions between stakeholders and shareholders and for what? I think Ray Anderson said it best; “And I have not mentioned the value of a tree and removing carbon dioxide, a greenhouse gas, from the atmosphere, sequestering carbon, and producing oxygen for us to breathe, nor the songs of birds that are heard no more where the forests used to be. Neither have I mentioned the disease spreading insects that now proliferate unchecked because of the birds, their predators are gone, resulting in an increase in encephalitis in the children of the region. So you see, there are serious questions to be raised about the traditional calculation a profit on the sale of timber harvested from clear-cut forest.”[4] So, we are all products of our decisions and Sustainability is a commitment to do the right thing.

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[1] CORPORATE SOCIAL RESPONSIBILITY, Reference for Business; Encyclopedia of Small Business; Retieved: 12 Sep 2011
[2] McWilliams, Abagail; Siegel, Donald S. and Wright, Patrick M.; Corporate Social Responsibility: Strategic Implications; Journal of Management Studies 43:1 January 2006
[3] Corporate Social Responsibility, Reference for Business; Encyclopedia of Small Business; Retrieved: 12 Sep 2011
[4] Anderson, Ray C.; Mid-Course Correction, Chelsea Green publishing Company, White River Junction, Vermont, 3rd printing September 2005

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Building a bridge to benefits thumbnail

Owners, Executive and other Leaders are investigating a global world concerned about Sustainability, that type of understanding can be difficult to obtain. In early December 2013, I published my second book entitled “Building a Bridge to Benefits”. If you are interested in reading about the book or want to purchase copies today, here is the link to CreateSpace, an Amazon company, go to: Building a Bridge to Benefits –  Password: book2013  Discount: A37ZVRKK
______________________________________

Contact information and Services
A Certified Sustainability and Quality consultancy
•    Sustainability and Quality Consulting
•    Sustainability and Quality Workshops
•    Sustainability and Quality Speaking Engagements

Jarvis Business Solutions, LLC

Toll Free: (888) 743-3128
Email: Ralph.Jarvis@JarvisBusinessSolutions.com
Web site: http://www.JarvisBusinessSolutions.com

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“He who is fixed to a star does not change his mind.” ~Leonardo Da Vinci
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Today’s businesses face a constantly changing landscape that will force closer collaboration between businesses and their community through Sustainability initiatives. Solid partnership between business and community groups will not happen overnight. There are too many changes in strategy, culture, organization and processes. Yet it is a critical shift beyond just environmental considerations to become a key contributor to the value of the community. For those Sustainable Developed strategies, stakeholders must take an active part in strategic planning and day-to-day execution.

Companies will continue to be under pressure to generate value in the Sustainability portfolio that pays the way to operational efficiencies, growth and innovation to increase a competitive advantage. This is only be realized to strong integration that places business value at the center. Collaborative customer centric strategies, supported by Sustainable Develop strategies chosen for the return it will provide, will become the rule rather than the exception. Sustainability will be the model for business in the 21st-century.

The road to these new Business models and strategies is not an easily journey. But neither can it be avoided. Companies that began taking the first steps towards strengthening their business with Sustainability solutions, Business partnerships and move strategically towards tomorrow’s more flexible strategies will be favorably positioned for continued success and growth. Sustainability is an evolutionary process and builds on previous stages of development:

• First, Sustainability is a new mindset and focuses on awareness how resources are used, wastes created and compliance with regulations.

• Second, understanding leads to elimination of waste. This conviction will be a key driver, encouraging optimization of processes as an underpinning to successful Sustainability, reaping costs savings and increased productivity.

• Third, leverage your Sustainability effort to differentiate your products. Build a closer relationship with existing Customers to address their needs and differentiate new products for new customers.

• Fourth, interleave Sustainability throughout your corporate strategies (Operations, IT, Marketing etc) and create a comprehensive single “Sustainability strategy” for both external and internal communities.

• Fifth, promote and refine your aspirational strategies for philanthropy (e.g., breast cancer, military vet programs, diseases, etc), restoration (e.g., wetlands, reforestations, etc.), other social and environmental issues. For those efforts will reflect on your brand image, but remind yourself that continued optimization is ongoing for a Sustainable enterprise, not a one time goal.

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The 21st century will be Renaissance of Sustainability, it will be the convergence of science, engineering, art and understanding of nature.

______________________________________

Building a bridge to benefits thumbnail

Owners, Executive and other Leaders are investigating a global world concerned about Sustainability, that type of understanding can be difficult to obtain. In early December 2013, I published my second book entitled “Building a Bridge to Benefits”. If you are interested in reading about the book or want to purchase copies today, here is the link to CreateSpace, an Amazon company, go to: https://www.createspace.com/4532590
______________________________________

Contact information and Services
A Certified Sustainability and Quality consultancy
•    Sustainability and Quality Consulting
•    Sustainability and Quality Workshops
•    Sustainability and Quality Speaking Engagements

Jarvis Business Solutions, LLC

Toll Free: (888) 743-3128
Email: Ralph.Jarvis@JarvisBusinessSolutions.com
Web site: http://www.JarvisBusinessSolutions.com

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“Optimism is a good characteristic, but if carried to an excess, it becomes foolishness. We are prone to speak of the resources of this country as inexhaustible; this is not so.”  ~ Theodore Roosevelt, Seventh Annual Message to Congress, December 3, 1907
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Ethics and Stewardship are the fundamental moral principles that drive and mold your Core Assets. Your internalized ethics and commitment to Stewardship establishes a basis for your corporate culture. That culture provide the corporate guidance, direction and boundaries for acceptable behavior and limits decisions that are consider unethical, irresponsible or illegal in the communities which you operate. As previously discussed, Core Assets are interlinked with your culture and transform those values into actions and results throughout your organization.

Create a Vision, understand the elements and principles of Sustainability and how that would apply to your business. Your business is unique, it may be similar to your competition. Make it distinct and differentiate yourself from the pack. Integrating Sustainability will make your organization truly unique from end-to-end. It will you give you a better perspective, viewed through a lens that includes not only internal viewpoints, but external aspects of outside influences. As a leader of Sustainability you have a unique opportunity to lead your enterprise through a fresh Vision, based on Ethics, that is a Commitment to Sustainability. Your Core Assets will be driven by business values recognizing that Sustainability align to the needs of the present without sacrificing resources for future generation’s needs. It challenges your ideals beyond your brick and mortar walls and it is a role that legacies are made from.

In a real example, IBM reflects this approach. Based on a recent study from IBM, today’s CEOs are “learning while leading”. Of those surveyed, say their organization must exhibit three key characteristics: 61% must be “customer obsessed”, 60% want an “inspirational leadership”, and 58 % want “leadership teaming”. CEOs must differentiate their organizations.[1]
•    Today’s Customers are looking for Sustainability factors in your products.
•    Sustainability is a catalyst to move closer to all externalities and Suppliers would be a good beginning for that innovation.
•    Engage your employees to develop shared values. Allow your organization to collectively develop its core values.

This is an excerpt of my new book “Building a Bridge to Benefits”. Publication date is scheduled for November 2013 and is planned to be available on Amazon. More to come …
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Jarvis Business Solutions, LLC
Contact Information
Email: Ralph.Jarvis@JarvisBusinessSolutions.com
Blog: http://horizons.JarvisBusinessSolutions.com
Web site: http://www.JarvisBusinessSolutions.com
LinkedIn: http://www.linkedin.com/in/corporatesocialresponsibility/

Lead Smart, Endless Opportunities when Sustainability is driven by Lean Six Sigma
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[1] Leading Through Connections 2012 – IBM Corporation, pg. 15, Retrieved: 11 December 2012

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“The greatest ignorance is to reject something you know nothing about”
 ~Unknown
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Geoffrey Moore published a landmark book in 1991, entitled “Crossing the Chasm”. The theme of the book focused on marketing and selling technical and disruptive products to mainstream customers. In a very real sense, his perception of disruptive products being brought into the marketplace is aligned with similar efforts a company would go through implementing Sustainability principles.

Everyone who includes and aligns principles of Sustainability into their strategic planning and business model will have performance and profitability consequences.  Regarding Sustainability, “Innovators” and “Early Adopters” are clear winners in the marketplace by refining their processes, eliminating waste in their production and products and engaging Customer and Suppliers who also are like-minded. From Moore’s book, technical companies considered “Early Majority” businesses were also rewarded.

Why are major corporations engaging in Sustainability and Corporate Social Responsibility? What do they see that other corporations do not? These are leadership segments that Geoffrey Moore called the “Innovators” and “Early Adopters”. Their leadership differentiates their companies and products through Sustainability. They are the industry leaders and by being first, permit them to mold their industry. They are the companies who have quickly recognized the value of Sustainability. These leaders find it easy to understand the concepts, appreciate the benefits, and relate benefits to other opportunities. These leaders recognize that pragmatic Sustainability “makes good business sense” and “is the right thing to do”.

I ran across this article and found it is a great perspective of tangible benefits. Why would reading this be important? Simply, there is complete misunderstanding to the value of Sustainability and Corporate Social Responsibility. Read The Cart Goes After The Horse. Okay, Which One Is The Horse?

Good business leadership will recognize the need for change and probably already recognizes the value of Sustainability today. But their competition, the ones who believe CSR is only window dressing, will be the laggards. Their destiny is already known.

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“Coming together is a beginning. Keeping together is progress.
Working together is success.” ~ Henry Ford
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Learning how to adopt Sustainability principles to produce a corporation’s awareness of resource consumption like carbon, water, and electricity in order to run their businesses in compliance with existing laws and regulations is based on “lessons learned”.

Sustainability promotes awareness.
Awareness promotes learning and values.
Learning promotes forward thinking to anticipate the future.

If trends continue, Sustainability will be the new competitive tool for business in the 21st Century. It is an internal, external, and a forward facing conviction that embeds and integrates disruptive business practices and technology. Internally, it coordinates your Core Assets that are based on common values. Externally, it addresses externalities and builds outside relationships with those entities. As for forward facing facet, Sustainability always interacts in a dynamic environmental, economic and social environs. Last, but critical to success, is the evolution of innovation that is designed to fit you business needs. It should continue to adapt and provide services to produce products wanted by your customers and address marketplace opportunities based on Sustainability.

If ethical decision making is not part of your due diligence analysis, it should be. For it can be the bridge from your corporate values to the actual “go-no go” decision for a variety of projects and initiatives. It can help steer efforts into avenues that could otherwise be overlooked. Addressing Sustainability and Stewardship in context of approving funding would help ensure your strategic directions are met and align with other business constraints (i.e., ROI, cost reduction, new product development, etc.).

Understanding ethical standards, consequences in violating standards, and the impact on your core assets can have a positive effect on your corporate culture was implemented and enforced prudently. This regarding those values, can have an  underlying  perception that those values are not genuine. Regular discussion, execution for ethical issues in applying those issues and business cases are helpful in ensuring sustainable development and stewardship.

This is an excerpt of my new book “Building a Bridge to Benefits”. Publication date is scheduled for November 2013 and is planned to be available on Amazon. More to come …
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Jarvis Business Solutions, LLC
Contact Information
Email: Ralph.Jarvis@JarvisBusinessSolutions.com
Blog: http://horizons.JarvisBusinessSolutions.com
Web site: http://www.JarvisBusinessSolutions.com
LinkedIn: http://www.linkedin.com/in/corporatesocialresponsibility/

Lead Smart, Endless Opportunities when Sustainability is driven by Lean Six Sigma
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“Courage is of no value unless accompanied by justice; yet if all men became just, there would be no need for courage.”
~ Agesilaus the Second 443 ~ 359 BC, King of Sparta 401-360 BC
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I have had my graduate students ask what are non-governmental organizations (NGOs) and why should they be considered as an externality to a corporate organization? A better question might be: Does a business-to-NGO (B2N) relationship exist and should we beware of outside agendas?

First, what is an NGO? The term originated from the United Nations, and normally refers to organizations that are not a part of a government and are not conventional for-profit businesses. In the United States, NGOs are typically nonprofit organizations. The term is usually applied only to organizations that pursue wider social aims that have political aspects, but are not openly political organizations such as political parties.

Second, the term “externality” originated from an economic perspective: a side effect or consequence of an industrial or commercial activity that affects other parties without this being reflected in the cost of the goods or services involved, such as the pollination of surrounding crops by bees kept for honey.

In a Sustainability context, it takes another meaning: Externalities occur when a third party incurs unintended consequences from the market behaviors of others. Externalities can be either negative (pollution, waste clean-up fees that a community must bear, rather than the generator of the waste), or they can be positive (The Clean Water Act generates positive effects for many who were not involved in enacting the bill).

Sustainability is in its infancy and understanding how to manipulate or replace one technology with another, or use a different best practice over another, or even find a better energy source that is reliable, safe, practical and cost effective can be very complex set of decisions and often require innovative approaches. Business must currently utilize existing energy resources to produce goods and services and create jobs and investments.

But, business is always looking for better ways of working. It now recognizes that energy will have a significant impact on our economy in the next 20-50 years. The 18 September issue of the WSJ states; “Companies are increasingly choosing to generate their own power, rather than buying it from a utility, spurred by falling prices for solar panels and natural gas, and fears of outages.”

Executives clearly understand that continuing to rely on local utilities is a risky decision. They also recognize that alternatives can produce significant tangible benefits for the corporation and energy efficiency is one of  those opportunities. So, when costs for alternative energy sources are available, business will migrate.

There is a raging debate about the importance of carbon energy usage. It is neither clear-cut, nor clearly understood. It is often a discussed in simplified terms, but in reality is interwoven into our biosphere and interacts with other recognized issues: global warming, climate change and increasing rise of emissions. But this is an issue that NGOs, like CDP, embrace and often distort to fit their agenda.

“Companies can only reduce their carbon emissions if they know how and when they are emitting”; says Frances Way, Co-Chief Operating Officer, of the Carbon Disclosure Project (CDP). That may sound good, but as an executive of an NGO, her perspective is neither objective, nor recognizes what has been implemented and successful without her rhetoric.  She sees CDP as the one change agent for businesses and highlights the importance of reducing carbon emissions. The Guardian journalist, Jo Cafino wrote; “Shame on all of you and the other 90 of the 500 largest listed companies in the world that chose not to give CDP the data it requested.”

So, why didn’t business furnish the data? From an executive’s point of view, compliance is not an NGO-business (B2N) function or purpose. Compliance is based on laws and regulations within governments (B2G) that corporations are legally incorporated and obliged to fulfill. But the drum beat by CDP seems to ignore what many of these companies have successfully done. In many ways they are the leaders of change and have begun the journey of reducing their carbon footprint. Had Cafino and Way actually researched a few of the 90 who didn’t report to CDP, they would have found much more.

If CDP read between the lines, Business is saying you are wasting our time. Sustainability is eliminating all waste: waste from external sources, waste from internal sources and waste from external demands that have already been actively pursued. From a Business perspective, their time has already been expended to resolve all of their Sustainability issues, not only carbon. Here are the their top three and what I found through simple searches on the web:

Amazon’s has demonstrated their commitment to energy reduction, thus reducing their carbon footprint:

  • Energy efficient buildings – usually 35-40 percent of energy use is consumed by buildings. Amazon has constructed six new LEEDs Gold certified buildings.
  • Corporate offices in Munich, Germany have been Gold-certified as environmentally friendly by the German Sustainable Building Council
  • Amazon’s fulfillment centers in Indiana, Pennsylvania and Arizona received LEED certification for their commercial interiors.
  • Beijing, China maximizes the use of natural lighting, saving thousands of kilowatt-hours of power usage each month.

Amazon’s program summary: http://www.amazon.com/b?ie=UTF8&node=13786321

Apple: Since 2009, Apple has measured their Environmental Footprint, not only in their buildings, but they approach it systematically. It included their products, supply chain and end of life cycle. It was a holistic approach. A former executive from EPA was brought in to organize and develop those strategies that would effectively benefit Apple not only in terms of carbon reduction, but included benefits in cost reduction, waste elimination, sales opportunities, brand image and incorporating Sustainability into product development and differentiation. In addition, their data centers (which also consumes 25-40 percent of energy in most corporations) are now powered 100 percent by renewable sources (e.g., solar, wind, hydro, and geothermal). Apple’s program: http://www.apple.com/environment/

Facebook is often controversial. Its privacy policies and lack of transparency are often problematic. So, when the issue regarding carbon usage or even applying Sustainability is not clear; therefore, their organization is easy to target its brand image.

So, what is an NGO? CDP is an organization that pursues wider social aims that have political aspects. It could also be viewed as an organization with an suspicious agenda. In this case, it demands information without authority, one that duplicates efforts from the business-government relationship model (B2G). So, in this context, what is the value-added? Maybe CDP should be obliged to apply Transparency themselves?

For those interested in the original articles, their links are provided below:

Original articles

An NGO opinion: Report shows companies still don’t take climate change seriously – CDP analysis reveal lack of action on emissions by top FTSE Global 500 corporations

http://www.theguardian.com/sustainable-business/blog/cdp-report-companies-emissions-failing?goback=.gmp_59299.gde_59299_member_273381545#!

Another NGO opinion: Full disclosure on carbon emissions is the only way to save the planet. Shame on you, Apple, Facebook and Amazon. It is nothing short of a disgrace these three brands and 94 other major corporations refuse to divulge carbon emissions data to global NGO CDP. Read about the 97 brands, including Apple, Facebook and Amazon, which refuse to disclose their carbon emissions

http://www.theguardian.com/sustainable-business/apple-facebook-amazon-carbon-emissions-reporting

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“As we look ahead into the next century, leaders will be those who empower
others.”   ~ Bill Gates
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Transformation is modeled with foundations for better leadership, based on these two lessons: The leanest will be more competitive [Lean Six Sigma – LSS]. The leanest will be better stewards and create a better chance of making the future a success [Sustainability]. All resources are finite, but the journey to pursue excellence is based on optimizing profitability. So, recognizing the definition of Sustainable Develop slightly refocuses our formula for increased Profitability:

Optimizing Profitability = Sustainable Development
 + Quality + Continuous Improvement + Secured Gains

Will transformation create opportunities for increased performance, reduced costs, provide for growth of brand and attract quality employees? Research and results indicate it will provide your organization with those opportunities and establish a Continuous Improvement process to refine and meet your future competitive landscape. Your true litmus test is two-fold. First, the results of aligning your Vision, holistically, to integrate Ethics into your organization and philosophy to create a unique Culture that attracts the quality people you want and need. Second, is the true increase in profitability and competitiveness that is an ongoing refinement by fusing Sustainability with an effective Quality effort.

This is an excerpt of my new book “Building a Bridge to Benefits”. Publication date is scheduled for November 2013 and is planned to be available on Amazon. More to come …
_____________________________________________________________________
Jarvis Business Solutions, LLC
Contact Information
Email: Ralph.Jarvis@JarvisBusinessSolutions.com
Blog: http://horizons.JarvisBusinessSolutions.com
Web site: http://www.JarvisBusinessSolutions.com
LinkedIn: http://www.linkedin.com/in/corporatesocialresponsibility/

Lead Smart, Endless Opportunities when Sustainability is driven by Lean Six Sigma
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“Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.”~ Stephen F. Covey
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Corporate Social Responsibility (CSR) is a framework and encompasses not only what companies do with their profits, but also how they make them, effectively. It does not replace your Strategic Planning system, rather it should be integrated into your existing one to address new business opportunities. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental ramifications. CSR also addresses relationships in all key spheres of influence: corporate values, the workplace, the marketplace, the supply chain, the community, and the public policy realm.

CSR is a coordinated and structured approach for business, government and non-profit transformation. It is not a marketing campaign on a “green” product. It is not only a facility’s managers duty, process or procedure. It is not only a Public Relations, Human Resource or Procurement job. It is not only about philanthropy for non-profit organizations. It is not only about community involvement like building a playground for your local park. Rather it is a framework that focuses a lens on the tangible benefits that can be garnered from Sustainability and how company’s work within the sphere of the community. Businesses responsibilities and their roles, throughout the industrialized world, have seen a sharp escalation in the social roles corporations are expected to play.

CSR is also a long-term commitment based on an honest strategic effort, results, best practices and driven by transparency to the public. It is interwoven with business strategies and engages with external organizations. It is about measurable transformation, internally and externally, that extracts tangible benefits. Sustainability is more than platitudes and recycling efforts, for recycling is a beginning. It should be able to show financial benefits directly relating to waste reduction, conservation, improvement of internal processes and engagement with externalities (i.e., NGOs, Governments, Customers, Suppliers, etc.).

This is an excerpt of my new book “Building a Bridge to Benefits”. Publication date is scheduled for November 2013 and is planned to be available on Amazon. More to come …
_____________________________________________________________________
Jarvis Business Solutions, LLC
Contact Information
Email: Ralph.Jarvis@JarvisBusinessSolutions.com
Blog: http://horizons.JarvisBusinessSolutions.com
Web site: http://www.JarvisBusinessSolutions.com
LinkedIn: http://www.linkedin.com/in/corporatesocialresponsibility/

Lead Smart, Endless Opportunities when Sustainability is driven by Lean Six Sigma
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