“Optimism is a good characteristic, but if carried to an excess, it becomes foolishness. We are prone to speak of the resources of this country as inexhaustible; this is not so.” ~ Theodore Roosevelt, Seventh Annual Message to Congress, December 3, 1907
Ethics and Stewardship are the fundamental moral principles that drive and mold your Core Assets. Your internalized ethics and commitment to Stewardship establishes a basis for your corporate culture. That culture provide the corporate guidance, direction and boundaries for acceptable behavior and limits decisions that are consider unethical, irresponsible or illegal in the communities which you operate. As previously discussed, Core Assets are interlinked with your culture and transform those values into actions and results throughout your organization.
Create a Vision, understand the elements and principles of Sustainability and how that would apply to your business. Your business is unique, it may be similar to your competition. Make it distinct and differentiate yourself from the pack. Integrating Sustainability will make your organization truly unique from end-to-end. It will you give you a better perspective, viewed through a lens that includes not only internal viewpoints, but external aspects of outside influences. As a leader of Sustainability you have a unique opportunity to lead your enterprise through a fresh Vision, based on Ethics, that is a Commitment to Sustainability. Your Core Assets will be driven by business values recognizing that Sustainability align to the needs of the present without sacrificing resources for future generation’s needs. It challenges your ideals beyond your brick and mortar walls and it is a role that legacies are made from.
In a real example, IBM reflects this approach. Based on a recent study from IBM, today’s CEOs are “learning while leading”. Of those surveyed, say their organization must exhibit three key characteristics: 61% must be “customer obsessed”, 60% want an “inspirational leadership”, and 58 % want “leadership teaming”. CEOs must differentiate their organizations.
• Today’s Customers are looking for Sustainability factors in your products.
• Sustainability is a catalyst to move closer to all externalities and Suppliers would be a good beginning for that innovation.
• Engage your employees to develop shared values. Allow your organization to collectively develop its core values.
This is an excerpt of my new book “Building a Bridge to Benefits”. Publication date is scheduled for November 2013 and is planned to be available on Amazon. More to come …
Jarvis Business Solutions, LLC
Web site: http://www.JarvisBusinessSolutions.com
Lead Smart, Endless Opportunities when Sustainability is driven by Lean Six Sigma
 Leading Through Connections 2012 – IBM Corporation, pg. 15, Retrieved: 11 December 2012